Resume

Work Experience

Brand & Content Manager
Vevano Home / April 2021 – Present

  • Performed SEO research & competitive analysis to identify and target relevant, high-volume keywords.
  • Maintained consistent schedule of assigning, editing, and publishing 2-4 blog articles a week
  • Increased site ranking keywords from 13k to 63k in 12 months
  • Increased organic blog traffic 1000%+ YoY and site organic traffic 350%+ (despite major technical setbacks)
  • Managed team of contract copywriters, graphic designer, and marketing coordinators/interns.
  • Coordinated with merchandizing, paid ads, email, social, and other teams to create strategic optimized content for various initiatives
  • Used SEMRush, Google Search Console, Google Analytics, and Adobe Photoshop daily; Used Asana, Screaming Frog, and heat mapping analysis weekly

Content Manager
FamilySearch / April 2019 – Present

  • Strategizes for and manages multi-layered articles and landing pages.
  • Primary focus is content editing and content strategy
  • Performs SEO research and SEO tracking
  • Works daily with Adobe Analytics, Conductor, SEM Rush, WordPress, InDesign, Photoshop
  • Ranks first page of google for over 75% of tracked keywords
  • Ranks #1 on google for keywords with MSV over 100,000

LDS Living Editorial Intern
LDS Living / January – April 2019

  • Performed substantive editing and copy editing for both LDS Living magazine and website
  • Led content strategy and wrote a new monthly article series
  • Wrote and published top 8 most-read article on the site

Curriculum Editor and Writer
Hopesquad / January – December 2018

  • Performed copy editing and substantive editing for 4 manuals over 100 pages each
  • Used Adobe InDesign to design layout for website

Managing Editor
CPMS Marketing Team / September 2016 – March 2018

I managed BYU’s College of Physical and Mathematical Sciences news team, which includes four writers, one designer, one photographer, and one social media manager. Responsibilities included

  • Editing and posting articles, updating information, creating sliders, and tracking analytics for the college website.
  • Overseeing design, writing, editing, and photography for the Frontiers
  • In the last year, developing BYU’s new science site, to be launched in December 2017.
  • Overseeing and producing four newsletters.

Creative Director
Stowaway Travel Magazine / September 2016 – April 2017

Notable achievements during this time include

  • Writing five articles, four of which were large features
  • Designing a layout for each article and leading a team in redesigning style of the magazine
  • Launching Stowaway’s blog

Editorial Designer and Writer
BYU Daily Universe / September 2014 – January 2017

I designed over 90 newspaper issues under pressure of deadline and last-minute stories. Later, as a Universe writer, I averaged three articles a week and published several stories that were featured above the fold. I also published two different podcasts and a video on the Universe.

Editor-in-Chief
Stance Student Journal / July 2016 – September 2017

I managed a team of 11 editors and five blog writers in creating a student journal. During my time as editor I

  • Redesigned the website and revamped our social media presence
  • Designed the Stance journal and oversaw the printing and production of the journal
  • Trained team members in editing and design

Education

Major / News Media
BYU
2014 – 2019

Minor / Editing
BYU
2015 – 2016

LinkedIn

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